BusinessThe BestieBeginner
Coffee and Cash: The Business of Your Brew, a free business course on Tomo

Coffee and Cash: The Business of Your Brew

Like Duolingo, but for Coffee and Cash: The Business of Your Brew. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.

For the part of you with thirty open tabs that never became anything.

175 levels across 8 sections, about 350 minutes end to end, roughly 70 days at five minutes a day. It moves through Stop Overpaying for Your Morning Cup, Shopping Like a Coffee Expert, Decoding the Menu Prices, The Ethics of Your Purchase, How the Coffee Business Works, Coffee as a Global Commodity, The History of Coffee and Wealth, and Advanced Coffee Economics. It starts from scratch.

175 bite-size levelsAbout 5 minutes each

Free forever · No credit card · iPhone & Android

Barney the Barista Bear, the guide who teaches the Coffee and Cash: The Business of Your Brew course
Coffee and Cash: The Business of Your Brew
with Barney the Barista Bear
175
Levels
8
Sections
5
Min/day
What you'll learn

Key ideas in Coffee and Cash: The Business of Your Brew

  • Small repetitive costs feel isolated and insignificant
  • Annual cost is calculated by multiplying daily cost by frequency
  • There are approximately 260 weekdays in a year
  • Large lump sums trigger more financial caution
  • Fixed expenses are one-time or stable equipment costs
  • Variable expenses fluctuate based on how much you consume
  • Leaks are often automated or habitual
  • Leaks feel too small to track individually
  • Distinguishing between fixed and variable expenses
  • Identifying invisible spending leaks
  • Opportunity cost is the value of the next best alternative foregone
  • Daily frequency has the highest compounding impact
  • Savings from one habit can fund a different life goal
  • Impact of purchase frequency on long-term value
  • Occasional treats have minimal impact on the annual budget
  • Understanding opportunity cost
Why not just Google it

You've tried the other tabs

Wikipedia

Thirty open tabs. Four facts you actually kept.

YouTube

You watched. You nodded. By Sunday it was gone.

ChatGPT

One answer, then back to scrolling.

Online courses

Eight weeks. You meant to finish. You didn't.

Tomo gives Coffee and Cash: The Business of Your Brew the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.

Try a question

Here's what playing it feels like

A real question from this course. Take your best guess.

The Hidden Power of Habit

If you want to see the 'big picture' of your coffee habit, how do you calculate your annual spend?

Get it right to open this lesson and 174 more in the app.

Course map

Where Coffee and Cash: The Business of Your Brew takes you

Master the art of making great coffee at home to save thousands, then dive into the global economy that brings the beans to your cup. Learn to spot value, understand pricing, and even trade coffee like a pro.

  1. 1

    Stop Overpaying for Your Morning Cup

    • Calculating your annual coffee spend
    • The 'Latte Factor' and your savings
    • Making cafe-quality drinks at home
    • When is a $5 coffee actually worth it?
  2. 2

    Shopping Like a Coffee Expert

    • Reading the labels on the bag
    • Bulk buying vs. freshness
    • The truth about supermarket brands
    • Subscription services: Deal or dud?
    • Equipment that pays for itself
  3. 3

    Decoding the Menu Prices

    • Why a flat white costs more than a drip
    • The hidden cost of milk alternatives
    • Tipping culture in the coffee shop
  4. 4

    The Ethics of Your Purchase

    • What 'Fair Trade' really means for farmers
    • Direct trade vs. certifications
    • The environmental cost of disposable cups
    • Supporting local roasters
    • The impact of your 'cheap' coffee
    • Sustainable sourcing for the future
  5. 5

    How the Coffee Business Works

    • The journey from farm to port
    • How roasters set their prices
    • The overhead of running a cafe
    • Marketing buzzwords that hike prices
  6. 6

    Coffee as a Global Commodity

    • The 'C Market' and global trading
    • How weather in Brazil affects your price
    • Supply, demand, and the coffee shortage
    • Investing in coffee stocks
    • The role of the middleman
  7. 7

    The History of Coffee and Wealth

    • Coffee houses as the first stock exchanges
    • Colonialism and the spread of beans
    • The rise of the coffee giants
  8. 8

    Advanced Coffee Economics

    • Price volatility and risk management
    • The future of synthetic and lab-grown coffee
    • Climate change and the rising cost of Arabica
    • Specialty coffee as a luxury asset
    • Building your own coffee brand

8 sections · 35 units · 175 levels. Built to play, not to enroll.

How it's taught

You pick the voice

This course
The Bestie

Coffee and Cash: The Business of Your Brew is taught in the The Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.

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