Digital Experience Intelligence
Like Duolingo, but for Digital Experience Intelligence. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
21 levels across 4 sections, about 42 minutes end to end, roughly 8 days at five minutes a day. It moves through Behavioral Synthesis, Quantifying Friction, Strategy & Governance, and Advanced Mechanics.
Free forever · No credit card · iPhone & Android
Key ideas in Digital Experience Intelligence
- Segmentation by outcome
- Attractiveness rate
- False engagement
- Content-design mismatches
- Converted vs Abandoned segments
- Zone-based analysis
- Exploratory scrolling is characterized by steady velocity and consistent downward progression
- Lost scrolling involves erratic speed and frequent 'back-tracking' as users hunt for a missing anchor
- Applying segmentation to distinguish between high engagement and 'false engagement'
- Velocity changes in DXI tools act as a proxy for user frustration or cognitive search
- Dead clicks signal a 'mental model' mismatch where users expect interactivity that doesn't exist
- Mapping zone-based metrics to specific design efficiency problems
- Rage clicks (rapid clicks in a small area) are the primary indicator of technical performance frustration
- Distinguishing these allows teams to route tickets to either UI Designers or Engineering
- Distinguishing between healthy exploratory scrolling and 'lost' scrolling behavior
- Identifying the root cause of frustration signals to prioritize technical vs. UX fixes
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Digital Experience Intelligence the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
When analyzing a specific zone, what does the 'Attractiveness rate' specifically measure?
Get it right to open this lesson and 20 more in the app.
Where Digital Experience Intelligence takes you
Master the art of behavioral synthesis by transforming raw user interactions into high-impact product strategies using tools like Contentsquare, Amplitude, and Clarity.
- 1
Behavioral Synthesis
- Beyond the Heatmap
- Behavioral Cohorting & Retention
- 2
Quantifying Friction
- Friction & Struggle Analysis
- Pathing & Funnel Optimization
- 3
Strategy & Governance
- Instrumentation & Event Taxonomy
- Privacy, Ethics, and Performance
- 4
Advanced Mechanics
- Predictive Experience Modeling
4 sections · 7 units · 21 levels. Built to play, not to enroll.
You pick the voice
Digital Experience Intelligence is taught in the The Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Digital Experience Intelligence today.
Download Tomo, search Digital Experience Intelligence, and play your first lesson in under a minute.