Entrepreneurship: Build or Buy
Like Duolingo, but for Entrepreneurship: Build or Buy. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
73 levels across 9 sections, about 146 minutes end to end, roughly 29 days at five minutes a day. It moves through The Quick Start, Building from Scratch, Buying an Existing Business, Understanding Your Market, The Financial Engine, Operations and Systems, Sales and Marketing, Legal and Risk, and The Long Game. It starts from scratch.
Free forever · No credit card · iPhone & Android
Key ideas in Entrepreneurship: Build or Buy
- Building a product before selling it risks months of wasted development on something nobody wants
- A 'Buy Now' button forces a decision that browsing doesn't
- Pre-selling acts as a 'go/no-go' signal for the entrepreneur's time investment
- Market research is only 'ultimate' when it mimics a real transaction
- The primary benefit of pre-selling as a risk mitigation strategy
- Using a landing page to measure actual intent rather than just interest
- Compliments and likes provide zero proof of future sales
- Email signups show a 'permission' level of interest
- People are socially conditioned to be polite
- The hierarchy of evidence for market demand
- Talk is cheap; money reveals true preferences
- A smoke test uses small-scale advertising to test a value proposition
- It measures the 'click-through' interest of a target audience before any product exists
- Why non-paying feedback is dangerous for early-stage startups
- The definition and purpose of a smoke test
- A 'hair on fire' problem is one the customer is actively seeking a solution for right now
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives Entrepreneurship: Build or Buy the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Why is a 'Buy Now' button more useful for research than just tracking how many people visit your page?
Get it right to open this lesson and 72 more in the app.
Where Entrepreneurship: Build or Buy takes you
Learn to launch a new venture from scratch or acquire a profitable existing business. This course covers everything from validating your first idea to mastering the financials and operations of a growing company.
- 1
The Quick Start
- The Pre-Sell Strategy
- 2
Building from Scratch
- Identifying High-Value Problems
- The Minimum Viable Product (MVP)
- Finding Your First 10 Customers
- 3
Buying an Existing Business
- The Case for Acquisition
- Sourcing and Evaluating Deals
- Due Diligence: Checking Under the Hood
- 4
Understanding Your Market
- Customer Discovery and Empathy
- Competitive Analysis for Realists
- 5
The Financial Engine
- Unit Economics: The Math of One Sale
- Managing Cash Flow
- 6
Operations and Systems
- Standard Operating Procedures (SOPs)
- Hiring and Outsourcing
- 7
Sales and Marketing
- The Sales Funnel
- Organic and Paid Growth
- 8
Legal and Risk
- Business Structure and Entities
- Contracts and Intellectual Property
- 9
The Long Game
- Scaling and The Exit
9 sections · 18 units · 73 levels. Built to play, not to enroll.
You pick the voice
Entrepreneurship: Build or Buy is taught in the The Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start Entrepreneurship: Build or Buy today.
Download Tomo, search Entrepreneurship: Build or Buy, and play your first lesson in under a minute.