BusinessThe ProfessorBeginner
Opening Your First Coffee Shop, a free business course on Tomo

Opening Your First Coffee Shop

Turn your passion for caffeine into a thriving business by mastering the art of the brew and the logistics of the bar.

Like Duolingo, but for Opening Your First Coffee Shop. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.

24 levels across 3 sections, about 48 minutes end to end, roughly 10 days at five minutes a day. It moves through The First Cup, The Espresso Bar, and Opening the Doors. It starts from scratch.

24 bite-size levelsAbout 5 minutes each

Free forever · No credit card · iPhone & Android

Bennie the Barista Bear, the guide who teaches the Opening Your First Coffee Shop course
Opening Your First Coffee Shop
with Bennie the Barista Bear
24
Levels
3
Sections
5
Min/day
What you'll learn

Key ideas in Opening Your First Coffee Shop

  • Espresso, Latte, and Drip coffee are the high-volume staples of a standard shop
  • Standard sizes allow for consistent milk and bean usage calculations
  • Most other menu items are simply variations of these three core components
  • Uniform sizing prevents customer confusion regarding value and price points
  • Focusing on these three ensures the shop can handle 90% of typical morning rushes
  • Baristas work faster when they don't have to memorize unique volumes for every specific drink type
  • Identifying the core drinks that drive the majority of shop revenue
  • Understanding the impact of standardized sizing on shop operations
  • Signature drinks use unique house-made syrups or presentation to stand out
  • Espresso, Latte, and Drip coffee are the high-volume staples
  • Customers are willing to pay a premium for a drink they can't get at a competitor
  • Tea and hot cocoa are the primary alternatives for non-coffee drinkers
  • Standard sizes allow for consistent milk and bean usage
  • Inclusivity prevents 'veto votes' where a group leaves
  • Unique drinks serve as a primary marketing tool for the shop's identity
  • Fewer choices reduce the time customers spend staring at the menu (decision fatigue)
Why not just Google it

You've tried the other tabs

Wikipedia

Thirty open tabs. Four facts you actually kept.

YouTube

You watched. You nodded. By Sunday it was gone.

ChatGPT

One answer, then back to scrolling.

Online courses

Eight weeks. You meant to finish. You didn't.

Tomo gives Opening Your First Coffee Shop the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.

Try a question

Here's what playing it feels like

A real question from this course. Take your best guess.

The Core Three and Standard Sizes

If you want to satisfy the vast majority of your morning rush, which three drinks should you perfect first?

Get it right to open this lesson and 23 more in the app.

Course map

How to learn Opening Your First Coffee Shop, step by step

Go in order. 24 short levels across 3 sections, about 48 minutes in all, five minutes a day.

  1. 1

    The First Cup

    • The Essential Drink Menu
    • Mastering the Batch Brew
  2. 2

    The Espresso Bar

    • Pulling the Perfect Shot
    • The Art of Steaming Milk
    • Choosing Your Equipment
  3. 3

    Opening the Doors

    • Health, Safety, and Legal
    • Designing a Fast Workflow
    • Sourcing and Inventory

3 sections · 8 units · 24 levels. Built to play, not to enroll.

Questions

Questions about Opening Your First Coffee Shop

  1. How do I learn Opening Your First Coffee Shop?

    Go in order: start with The First Cup, then The Espresso Bar, then Opening the Doors. On Tomo that's 24 short levels, about 48 minutes in all, played five minutes a day. Start free and play the first level in under a minute.

  2. Is there a Duolingo-style app for Opening Your First Coffee Shop?

    Yes. Tomo works like Duolingo: short daily lessons, streaks and quick quizzes. Opening Your First Coffee Shop is one of its free courses, and you can type any other topic to get a course of your own.

  3. Is the Opening Your First Coffee Shop course free?

    Yes. Opening Your First Coffee Shop is playable on Tomo's free plan, which doesn't expire. No credit card, no waitlist. Download the app and start your first lesson.

  4. How long does it take to learn Opening Your First Coffee Shop?

    24 levels across 3 sections, about 48 minutes of play in total. It's built for five minutes a day, so you finish it a little at a time instead of all at once.

  5. Do I need any background to start Opening Your First Coffee Shop?

    No. It's pitched at a beginner level, so it starts where you are and builds up. If you can tap a phone, you can start.

New

Tomo is in ChatGPT

Tomo is also a ChatGPT plugin: the same playable courses, built and played inside your chat.

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How it's taught

You pick the voice

This course
The Professor

Opening Your First Coffee Shop is taught in the Professor style: clear, structured, thorough. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.

Start free

Start Opening Your First Coffee Shop today.

Download Tomo, search Opening Your First Coffee Shop, and play your first lesson in under a minute.