The Art of Persuasion
Move beyond basic opinions and learn to build ironclad cases. Master the balance of logic and emotion to change minds and win debates with grace.
Like Duolingo, but for The Art of Persuasion. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
A short one: 26 levels across 3 sections, about 52 minutes end to end, roughly 10 days at five minutes a day. It moves through Win the Room with Better Structure, Pull the Levers of Influence, and Audit and Strengthen Your Case. It assumes you already know the basics.
Free forever · No credit card · iPhone & Android
Key ideas in The Art of Persuasion
- A claim must be something a reasonable person could disagree with.
- Facts or observations don't work as claims because they are already proven true.
- Broad claims are harder to defend because you must prove every part of them.
- Narrow claims allow you to focus your evidence on a single, manageable target.
- Starting with a general topic is the first step before picking a side.
- Differentiating between a factual observation and a debatable claim
- Adding a specific 'because' or 'by' clause turns a stance into a focused roadmap.
- The relationship between claim scope and the ease of defense
- The process of refining a topic into a specific, debatable stance
- Logic-based data like tax incentives appeals to business-minded audiences
- Evidence must align with the specific priorities and values of the listener
- Facts provide a broad foundation of truth that applies to everyone
- Personal stories make an argument feel human and relatable
- Differentiating between the practical roles of anecdotes and verified facts
- Choosing the most effective evidence type for a specific audience's values
- Stories capture attention but don't provide statistical proof
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Art of Persuasion the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Why is the sentence 'The sun rises in the east' a poor choice for an argumentative claim?
Get it right to open this lesson and 25 more in the app.
How to learn The Art of Persuasion, step by step
Go in order. 26 short levels across 3 sections, about 52 minutes in all, five minutes a day.
- 1
Win the Room with Better Structure
- The Anchor: Crafting a Claim That Sticks
- Evidence: Moving Beyond 'Because I Said So'
- The Bridge: Connecting Facts to Your Point
- Anticipating the 'But': Handling Counter-Arguments
- 2
Pull the Levers of Influence
- Logic: Building a Bulletproof Sequence
- Emotion: Connecting with Your Reader's Heart
- Credibility: Why Should They Trust You?
- The Perfect Mix: Balancing the Three Appeals
- Tone: Matching Your Voice to the Stakes
- Word Choice: The Power of Stronger Verbs
- 3
Audit and Strengthen Your Case
- Spotting the Weak Link: Finding Logical Gaps
- The 'So What?' Test: Ensuring Impact
- Trimming the Fat: Removing Weak Evidence
3 sections · 13 units · 26 levels. Built to play, not to enroll.
Questions about The Art of Persuasion
How do I learn The Art of Persuasion?
Go in order: start with Win the Room with Better Structure, then Pull the Levers of Influence, then Audit and Strengthen Your Case. On Tomo that's 26 short levels, about 52 minutes in all, played five minutes a day. Start free and play the first level in under a minute.
Is there a Duolingo-style app for The Art of Persuasion?
Yes. Tomo works like Duolingo: short daily lessons, streaks and quick quizzes. The Art of Persuasion is one of its free courses, and you can type any other topic to get a course of your own.
Is The Art of Persuasion free?
Yes. The Art of Persuasion is playable on Tomo's free plan, which doesn't expire. No credit card, no waitlist. Download the app and start your first lesson.
How long does it take to learn The Art of Persuasion?
26 levels across 3 sections, about 52 minutes of play in total. It's built for five minutes a day, so you finish it a little at a time instead of all at once.
Do I need any background to start The Art of Persuasion?
No. It's pitched at an intermediate level, so it starts where you are and builds up. If you can tap a phone, you can start.
Tomo is in ChatGPT
Tomo is also a ChatGPT plugin: the same playable courses, built and played inside your chat.
Add Tomo to ChatGPT- What to ask
- “Make me a Tomo course on black holes.” “Turn this chat into a Tomo course.”
- What you get
- Quick questions with instant feedback, hearts and stars, ready to play in about a minute.
- Where it goes
- No sign-up to start. Connect your Tomo account and your streak carries on in the app.
You pick the voice
The Art of Persuasion is taught in the Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
More Language on Tomo
Clear Writing for Real Life
Master the mechanics of writing through a visual and practical lens. This course breaks down sentences, tone, and structure into manageable patterns designed for clarity and professional success.
Reading Without Sounding Out
Learn to recognize the most common words instantly so you can stop struggling with phonics and start enjoying real stories. Master the 'tricky' words that don't follow the rules.
Chinese Beyond the Textbook
Move past stiff, robotic sentences and start speaking Mandarin with the natural rhythm and nuance of a native speaker.
Writing the Argumentative Essay
Transform strong opinions into convincing, well-structured essays. Learn how to craft defensible claims, organize clear evidence, and dismantle opposing views.
Spanish Beyond the Basics
Move past simple translation and start expressing complex thoughts, stories, and emotions with natural Spanish flow.
Hebrew: Walk and Talk
Jump straight into speaking Hebrew by using the words you need for everyday life. Move from basic greetings to deep conversations while discovering the unique logic of this ancient yet modern language.
Start The Art of Persuasion today.
Download Tomo, search The Art of Persuasion, and play your first lesson in under a minute.