The Art of Persuasion
Like Duolingo, but for The Art of Persuasion. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free during early access · No credit card · iPhone & Android
Key ideas in The Art of Persuasion
- A claim must be something a reasonable person could disagree with.
- Facts or observations don't work as claims because they are already proven true.
- Broad claims are harder to defend because you must prove every part of them.
- Narrow claims allow you to focus your evidence on a single, manageable target.
- Starting with a general topic is the first step before picking a side.
- Differentiating between a factual observation and a debatable claim
- Adding a specific 'because' or 'by' clause turns a stance into a focused roadmap.
- The relationship between claim scope and the ease of defense
- The process of refining a topic into a specific, debatable stance
- Logic-based data like tax incentives appeals to business-minded audiences
- Evidence must align with the specific priorities and values of the listener
- Facts provide a broad foundation of truth that applies to everyone
- Personal stories make an argument feel human and relatable
- Differentiating between the practical roles of anecdotes and verified facts
- Choosing the most effective evidence type for a specific audience's values
- Stories capture attention but don't provide statistical proof
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Art of Persuasion the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
Why is the sentence 'The sun rises in the east' a poor choice for an argumentative claim?
Get it right to open this lesson and 25 more in the app.
Where The Art of Persuasion takes you
Move beyond basic opinions and learn to build ironclad cases. Master the balance of logic and emotion to change minds and win debates with grace.
- 1
Win the Room with Better Structure
- The Anchor: Crafting a Claim That Sticks
- Evidence: Moving Beyond 'Because I Said So'
- The Bridge: Connecting Facts to Your Point
- Anticipating the 'But': Handling Counter-Arguments
- 2
Pull the Levers of Influence
- Logic: Building a Bulletproof Sequence
- Emotion: Connecting with Your Reader's Heart
- Credibility: Why Should They Trust You?
- The Perfect Mix: Balancing the Three Appeals
- Tone: Matching Your Voice to the Stakes
- Word Choice: The Power of Stronger Verbs
- 3
Audit and Strengthen Your Case
- Spotting the Weak Link: Finding Logical Gaps
- The 'So What?' Test: Ensuring Impact
- Trimming the Fat: Removing Weak Evidence
3 sections · 13 units · 26 levels. Built to play, not to enroll.
You pick the voice
The Art of Persuasion is taught in the The Bestie style: your friend who just gets it. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start The Art of Persuasion today.
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