The Science of Habits
Like Duolingo, but for The Science of Habits. Tomo turns the whole topic into a game you play five minutes a day, until it actually sticks.
For the part of you with thirty open tabs that never became anything.
Free during early access · No credit card · iPhone & Android

Key ideas in The Science of Habits
- The cue acts as the trigger to start a behavior
- The craving is the motivational force behind the habit
- The reward satisfies the initial craving
- Dopamine hits hardest during anticipation of reward
- The reward provides the final satisfaction
- The Habit Loop: Cue, Craving, Response, Reward
- Habit formation involves a shift in brain activity to the basal ganglia
- Automation reduces the cognitive load required to perform the task
- The chronological sequence of the habit loop components
- The reward is the specific payoff that satisfies the craving
- Surface-level habits often mask deeper psychological or physiological needs
- The functional difference between craving and reward
- Identifying the underlying need met by specific rewards
- Associative learning links cues to outcomes
- Repeated pairing strengthens the neural pathway between cue and response
- Why habits become less conscious over time
You've tried the other tabs
Thirty open tabs. Four facts you actually kept.
You watched. You nodded. By Sunday it was gone.
One answer, then back to scrolling.
Eight weeks. You meant to finish. You didn't.
Tomo gives The Science of Habits the Duolingo treatment: levels, streaks, and quick quizzes that test what you just learned. That game loop is what the tabs above never had, so it's the one you actually finish.
Here's what playing it feels like
A real question from this course. Take your best guess.
What is the true nature of a 'craving' when it takes hold of a person's behavior?
Get it right to open this lesson and 53 more in the app.
Where The Science of Habits takes you
Unlock the neurological secrets behind why we do what we do. Learn to dismantle destructive patterns and engineer lasting positive change using evidence-based behavioral psychology.
- 1
The Neurological Foundation
- The Habit Loop: Cue, Craving, Response, Reward
- Basal Ganglia vs. Prefrontal Cortex
- Neuroplasticity and Long-Term Potentiation
- The Role of Dopamine in Anticipation
- 2
Environmental and Social Triggers
- Contextual Cues and Choice Architecture
- Social Contagion and Peer Influence
- Friction: The Physics of Behavior
- Implementation Intentions and 'If-Then' Planning
- The Impact of Digital Environments
- Visual Priming and Habit Stacking
- 3
Breaking the Cycle
- Identifying Keystone Habits
- The Golden Rule of Habit Change
- Urge Surfing and Mindfulness Techniques
- 4
Sustaining Long-Term Change
- Identity-Based Habits vs. Outcome Goals
- The Plateau of Latent Potential
- Variable Reward Schedules
- Recovery Strategies for Relapse
- Measuring Progress Without Obsession
4 sections · 18 units · 54 levels. Built to play, not to enroll.
You pick the voice
The Science of Habits is taught in the The Detective style: every fact is a clue. Want a different feel? In the app you can spin up the same topic in any of Tomo's teaching styles. Same facts, totally different vibe.
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Start The Science of Habits today.
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